I believe that with today’s high amount of competitiveness in many industry markets lying to sell a product has really become necessary in order to make money. You never know what is and is not the truth these days. Lying has become so much of a norm that it has sparked mistrust in a great deal of consumers. Because of this being honest doesn’t get you far as a product pusher. The consumer has already predetermined mentally that everything you are saying is a lie, and you will say whatever is necessary to make a sale. With changing times, selling methods must also change. Lying may not be ethical, but it has proven to be very effective. If I was in his situation, I probably wouldn’t have spoken up in the way he did. I would have become the very type of salesman he was speaking against. Everyone needs to put bread on the table, and making money is a top priority.